1ZERO1

1ZERO1 (DESIGNER UNIFORMS)

Brand Identity

What does 1ZERO1 mean?

1ZERO1 is not just a brand. It is a philosophy. A vision of what self-respect should look like – every single day, in your uniform. The visual symmetry of the name 1ZERO1 symbolizes perfect balance:

- Between aesthetics and functionality;

- Between discipline and style;

- Between performance and empathy.

It is a metaphor for what professionals in medicine, beauty and hospitality represent: precision, responsibility, but also humanity and dedication.

In binary language, 1 and 0 are everything – the foundation of every system.

Similarly, in everyday life, simple yet intelligent choices define the modern professional. 1ZERO1 is the conscious choice to wear a uniform that supports your rhythm, respects your body and reflects your style.

For those who care for us, it’s time to care for themselves

Professionals in medicine, beauty, and hospitality dedicate every day to taking care of us – with patience, calm, and dedication. That is why 1ZERO1 promotes a culture of self-respect and self-care.

Our uniforms are more than workwear – they are a statement of confidence and respect, both for oneself and for others.
Wearing 1ZERO1 means saying:
“I take care of myself, because what I do matters.”

More than a brand. A community

The 1ZERO1 Concept Store in Craiova is not just a shop, but a space of connection – bringing together professionals, students, and enthusiasts of design and innovation.
Here you can discover our uniforms, enjoy a coffee, and connect with an environment that shares your values.

Why 1ZERO1 is different

Progressive design – every line and every stitch is created as a balance between aesthetics and performance. Innovation is not optional – it is our standard.

Perfection as standard – from material selection to execution, every detail is crafted with care and precision.

Minimalist aesthetics – clean shapes, precise lines, modern silhouettes. Style without compromise.

Next-generation fabrics – premium, lightweight, elastic, hypoallergenic and sustainable materials. Breathable, wrinkle-resistant, and made to move with you.

Mission

To design uniforms that blend functionality with elegance – giving professionals in medicine, beauty, and hospitality the power to express confidence, comfort and care in everything they do.

Vision

To lead a new era of smart, aesthetic and meaningful uniforms, dedicated to the new generation of professionals across Europe.

Visual Identity

For 1ZERO1, we created a visual identity that is minimalist, strong and functional.

The logotype is purely typographic, with special attention to the clarity and legibility of the numbers 1 – essential both to the name and to the binary-inspired philosophy of the brand.

We also developed a square version of the logo, designed specifically for use on square tags and other branded materials – a versatile element ensuring visual consistency across all platforms.

Merch for 1ZERO1

Your space. Your time. Your silence

In a world that constantly demands attention – from people, screens, and responsibilities – we created this merch as an invitation back to yourself. It was born from the desire to give those who care for others the chance to also care for themselves.

This is more than clothing. It is a philosophy of self-respect. Each piece is a quiet refuge in the middle of the noise, an inner space, a moment where, finally, you can hear yourself again.

We chose calming colors, never loud. Oversized cuts – to give you comfort, freedom, and breath. To simply be you. The texts are not for others – they are for you. Printed on each piece as a reminder.

1ZERO1 Merch is a Quiet Force

It is not about impressing. It is about balance. Because true confidence is silent. It is already within you – and it speaks for you. You don’t need to raise your voice to be heard. Being yourself is enough. And that is all that matters.

Every graphic element carries a message

The symbols have been carefully chosen to remind you of what matters most: care, respect, self-love, progress, confidence. They are not just prints – they are statements about who you are and who you want to become.

Because your style speaks for you – even in silence.

Brand Essence

Tagline: Designer Uniforms for Medicine & Hospitality.

Slogan: Wear Your Confidence.