Sibiu Contemporary Art Festival (SCAF)
Brand Identity
The Sibiu Contemporary Art Festival (SCAF) is a large-scale annual event that brings together contemporary artists, art lovers, and cultural enthusiasts from around the world. Held in the historic city of Sibiu, SCAF has become a landmark in the international art scene, known for its eclectic mix of exhibitions, performances, workshops, and interactive experiences.
While SCAF is an international event, it also celebrates the rich cultural heritage of Sibiu and the Transylvania region. The festival highlights the unique artistic traditions and emerging contemporary innovations from this area, creating a dialogue between local and global artistic communities. This blend of regional pride and international influence makes SCAF a distinctive and enriching experience for all who participate.
In conclusion, the Sibiu Contemporary Art Festival (SCAF) is a vibrant and dynamic celebration of contemporary art that brings together artists, audiences, and communities. Through its diverse exhibitions, interactive workshops, live performances, and community engagement initiatives, SCAF promotes creativity, cultural exchange, and a deeper appreciation of the arts. Whether you are an artist, collector, or simply an art lover, SCAF offers something for everyone to enjoy and be inspired by.
AVANT-GARDE INSPIRED BRANDING
The primary target audience of the festival is young people aged 20 to 30. The branding was inspired by Kazimir Malevich’s Suprematism, Wassily Kandinsky’s abstract painting, as well as the visual aesthetic of Depeche Mode’s album cover “Sounds of the Universe.”
In 2024, the festival’s theme is “Crossing Borders,” emphasizing the idea of transcending boundaries - whether physical, cultural, artistic, or personal. To capture the attention of young people and create a strong visual identity, SCAF’s branding combines pink and red + black and white, reflecting a youthful and energetic vibe. These colors not only attract visually but also symbolize passion, innovation, and creativity. The SCAF logo is abstract, modern, and concise, reflecting the essence of the festival. The logo design combines simple geometric elements and clear lines with a modern, clean font. For the branding, we have created illustrations that reflect the festival’s theme.
VISUAL MATERIALS:
Posters, banners, and social media templates: designed to grab attention and communicate the festival’s theme and atmosphere.
Certificates: created with a clean and elegant design, suitable for the official recognition of participants and collaborators.
Leaflet: an informative guide with a map, well-structured to present important details about the festival and its schedule.
CUSTOMIZED MERCHANDISE:
Oversized t-shirts and cotton tote bags: personalized with creative prints, these items reflect the festival’s identity and offer participants lasting memories.
Notebooks with interesting designs: a practical and aesthetic gift for participants, reminding them of the event.
Colorful pin buttons and personalized badges for: organizers, participants, artists, volunteers, and guests, ensuring a clear identification system and a touch of personality.
ELEMENTS FOR THE PARTNERSHIP WITH CRAMA JELNA:
Wine tag: designed for the Pinot Noir Rosé bottle, the label reflects the festival’s theme, combining visual elements that express creativity and freshness.
Gift paper wine bag: a packaging that not only protects the wine bottle but also completes the brand experience, directly referencing the festival’s aesthetics and values.
The collaboration with Crama Jelna from Transylvania, highlighting local wine, especially Pinot Noir Rosé, emphasizes the authenticity and cultural diversity of the SCAF event.
The design significantly contributes to creating a memorable and cohesive atmosphere for all participants.
YEAR: 2024
CLIENT: Brukenthal National Museum
LOCATION: Romania, Sibiu
