Brukenthal National Museum

BRUKENTHAL NATIONAL MUSEUM

Brand Identity

Our proposal for the Logo and Corporate Identity Competition of the Brukenthal National Museum in Sibiu, Romania.
Although the project did not win, it remains one of our most conceptually rich and visually engaging explorations — a dialogue between art, language and time.
We are grateful to everyone who supported and appreciated our work.

CONCEPT

The Brukenthal Museum stands at the intersection of past and present, where history meets contemporary expression.
For the visual concept, we drew inspiration from the works of Malevich, Picasso and Chagall, translating their abstract language into a modern, minimalist form.

The logo’s central idea lies in its bilingual symmetry — designed to be read both in Romanian and English simultaneously.
We merged the abbreviations MNB (Muzeul Național Brukenthal) and BNM (Brukenthal National Museum) into a single sculptural form shaped around the letter B — symbolizing Brukenthal.
This mirrored construction allows the logo to be read from both directions, reflecting cultural openness and dual heritage.

The visual system extends into a dynamic color palette developed for the museum’s departments, galleries and collections — providing clarity and cohesion across the institution’s visual identity.

OUTCOME

We showcased the logo applications across print, advertising and souvenir collections — from clay mugs and textile bags to pin buttons and stationery.
For museum communications, we proposed the use of artistic quotations as a signature graphic element, reinforcing the museum’s humanistic voice:

"I close my eyes to see." (Paul Gauguin)

"Art washes the dust of everyday life from the soul." (Pablo Picasso)

"If an artist has an external and internal vision of nature, nature rewards him by giving him inspiration." (Vasily Kandinsky)

The result is a modern, thoughtful and poetic identity that bridges tradition and modernity — just as the museum itself does.