PIKIRLER KITABY
Brand Identity
Pikirler Kitaby is an electronic feedback system designed to help people identify and communicate imperfections in the world around them.
The platform encourages individuals to share their thoughts openly, fostering transparency, responsibility and collective improvement.
In a society where conformity often prevails, Pikirler Kitaby inspires courage — the courage to think independently and to speak one’s truth.
Its core belief is simple yet powerful: only those who dare to express their ideas can change the world.
Its core belief is simple yet powerful: only those who dare to express their ideas can change the world.
CONCEPT
The logo symbolizes two open books, as the name translates from Kazakh to “Book of Opinions.”
This symbol represents openness, unity and dialogue, while also resembling quotation marks — a visual metaphor for direct speech and free expression.
This symbol represents openness, unity and dialogue, while also resembling quotation marks — a visual metaphor for direct speech and free expression.
The blue color palette evokes trust, calmness and clarity.
In color psychology, blue stands for intelligence, stability and freedom from fear — qualities that encourage people to express themselves without hesitation.
It reflects the platform’s mission: to create a safe, honest and inspiring digital space.
In color psychology, blue stands for intelligence, stability and freedom from fear — qualities that encourage people to express themselves without hesitation.
It reflects the platform’s mission: to create a safe, honest and inspiring digital space.
OUTCOME
We developed a complete visual identity system built around motivation and empowerment.
The supporting slogans serve as calls to action — urging individuals to take part, speak up, and influence change:
The supporting slogans serve as calls to action — urging individuals to take part, speak up, and influence change:
Your opinion matters. Leave your review.
Create the future. Leave your review.
Make your choice. Leave your review.
Create the future. Leave your review.
Make your choice. Leave your review.
The result is a brand that embodies courage, openness and collective evolution — a visual and emotional identity for a platform where every voice counts.
YEAR: 2022
CLIENT: Lumen Media
LOCATION: Kazakhstan, Alma-Ata
AWARD
The Best Brand Awards 8th 2022 (RUNNER UP)
