MAMAIA SEASIDE RESORT
Brand Identity
Our proposal for the Mamaia Seaside Resort Logo Competition 2024.
Mamaia is Romania’s most prestigious seaside destination — a place of magnificent beaches, luxury hotels and a distinctive royal heritage. The project aimed to reflect this timeless elegance while connecting the resort’s visual identity to its cultural and historical roots.
Mamaia is Romania’s most prestigious seaside destination — a place of magnificent beaches, luxury hotels and a distinctive royal heritage. The project aimed to reflect this timeless elegance while connecting the resort’s visual identity to its cultural and historical roots.
CONCEPT
Inspired by the royal past of Mamaia, we reimagined a modern coat of arms — a symbol of prestige and Mediterranean spirit.
At its center stands the Hippocampus, a mythological sea creature from ancient Greek lore, crowned and noble. Traditionally harnessed to the chariot of Poseidon, it symbolizes strength, grace, and the eternal connection between the sea and royalty.
At its center stands the Hippocampus, a mythological sea creature from ancient Greek lore, crowned and noble. Traditionally harnessed to the chariot of Poseidon, it symbolizes strength, grace, and the eternal connection between the sea and royalty.
The composition is completed by subtle elements — soaring seagulls, sun and waves, harmonized around the crowned letter “M” representing Mamaia.
The color palette is built around imperial ultramarine blue, evoking both the depth of the sea and the grandeur of royal tradition.
The color palette is built around imperial ultramarine blue, evoking both the depth of the sea and the grandeur of royal tradition.
The result is a logo that is minimalistic, modern and refined, balancing classical symbolism with contemporary clarity.
OUTCOME
The identity proposal included logo variations, slogan and brand applications across multiple media.
The slogan “Your Royal Vacation” perfectly captures the spirit of the brand — luxurious, timeless, and proudly Romanian.
The slogan “Your Royal Vacation” perfectly captures the spirit of the brand — luxurious, timeless, and proudly Romanian.
YEAR: 2024
CLIENT: Mamaia Seaside Resort
LOCATION: Romania, Mamaia Constanta
AWARDS
Wolda 15th (Worldwide Logo Design Award) 2024 (SILVER AWARD)
WBDS (Creative Design Awards) 2024/25 (BRONZE AWARD)
