Brand Identity

Idea of this project
The "Sand Castle", built in the interwar period, in 1934 under the direct guidance of Henrieta Delavrancea, was a symbol strong impact in the town of Eforie Nord. With a past full of intrigue and acts of corruption, it later became a location of entertainment of socialist tourism, with a "Roman Bar", also called the Magic of the Sea, set up here. 
The modern-Mediterranean architecture, as well as the thematic decoration, attracted an impressive audience to this seaside location. A similar style can only be found in the Weissenhorf district project in Stuttgart, a triumph of the Bauhaus style. This is the moment when "The Magic of the Sea" will revive under the name "HENRIETA Seaside Hotel". We propose a name and logo with a great impact on architectural history, reminding residents, but also tourists, of the first woman who had the courage to become an architect in Romania. We choose to keep the interwar style of architect Henrieta Delavrancea and outline the story of a hotel that will shine on the shores of the Black Sea. The main symbol of the logo resembles the architecture of the hotel building. 
It inspires us from the first meeting and takes us with his thoughts to the peace that will be discovered, once you cross its threshold. Create emotions and shape the story of the perfect vacation by the sea. The colours are very well defined and inspired by the landscape that surrounds the building. 

Descriptor: Seaside Hotel. 
We are inspired by the comfort that the hotel will bring to our lives and thus we designed it. 
We also bring to your attention the options for using the logo and corporate identity on different media: business card, letterhead, postcard and other sample materials.

Slogan: More comfort. 

YEAR: 2022
CLIENT: IMOBO Investments for Development SRL
LOCATION: Romania, Bucharest

The Best Brand Awards 9th 2023 (AWARD OF EXCELLENCE)

Wolda 14th (Worldwide Logo Design Award) 2023 (SILVER AWARD)

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