MOBO FURNITURE
Brand Identity
MOBO is a local Home & Deco brand founded with a clear vision — to make interior design accessible, adaptable and sustainable.
The brand creates customizable, smart furniture that transforms every living space into something deeply personal. Each piece is designed to evolve with its owner — flexible, functional and timeless.
The brand creates customizable, smart furniture that transforms every living space into something deeply personal. Each piece is designed to evolve with its owner — flexible, functional and timeless.
MISSION & VISION
MOBO believes that furniture should adapt to people, not the other way around.
Its mission is to bring comfort, functionality, and sustainability together through intelligent design.
Every collection reflects a commitment to local craftsmanship, high-quality materials and eco-conscious production — from responsibly sourced wood to recycled components.
By supporting local manufacturing, MOBO not only reduces its carbon footprint but also sustains the local economy.
By supporting local manufacturing, MOBO not only reduces its carbon footprint but also sustains the local economy.
At the heart of MOBO’s philosophy lies simplicity — design that feels natural, intuitive and enduring.
The slogan “Back to Nature” reflects this essence: a return to authenticity, balance and mindful living.
The slogan “Back to Nature” reflects this essence: a return to authenticity, balance and mindful living.
OUR WORK
We developed a complete brand identity for MOBO, highlighting the harmony between design and nature.
The project included:
- Logo design (created earlier and now brought to life);
- Brand booklet featuring the furniture collection and natural concept;
- Merch items (hoodie and fabric tote bag);
- Social media layouts and invitations.
- Brand booklet featuring the furniture collection and natural concept;
- Merch items (hoodie and fabric tote bag);
- Social media layouts and invitations.
Each element communicates the brand’s organic character and its connection to sustainable living.
YEAR: 2023
CLIENT: IMOBO Investments for Development SRL
LOCATION: Romania, Bucharest
