Brand Identity
Our new project for furniture store “Mobo".
It is a local brand. Home and Deco.

Mission Story
MOBO store was founded with a clear vision and mission in mind, which were to provide customers with innovative and customizable furniture solutions that cater to their individual needs and living spaces.
MOBO’s mission was to bring convenience and practicality to its customers by creating furniture pieces that could be easily adapted to any space in their homes. With MOBO, customers could choose from a range of furniture pieces, such as chairs, armchairs, dining tables, coffee tables which could be combined and reconfigured to suit their changing needs. The store’s vision was to make home décor and design more accessible and affordable to everyone, without sacrificing style or functionality. MOBO wants to empower customers to create their own personalized living spaces, without resorting to the traditional one-size-fits-all solutions offered by big box stores. To achieve our vision and mission, we invested heavily in research and development, striving to create furniture pieces that were not only functional but also aesthetically pleasing and durable. The company sources high-quality materials and our designers are creating furniture pieces that were both practical and visually appealing.
Thanks to our unwavering commitment to quality and innovation, we quickly became a go-to destination for customers looking for customizable and smart furniture solutions that also fits their budget. Our furniture pieces are known for durability, versatility, and sophisticated design, making the brand a favorite among homeowners and renters alike.
By using sustainable materials, such as responsibly sourced wood or recycled materials, the furniture maintains a reduced environmental impact. Additionally, manufacturing the chairs in a local factory supports the local economy and reduces the carbon footprint associated with transportation. Overall, our mission seeks to provide customers with eco-friendly furniture options that contribute to a more sustainable future.

Mobo is the sustainable furniture company that aims to revolutionize the way you live your life. 
Our company specializes in providing innovative and unique furniture solutions that can transform any room into a personalized and functional space.
At Mobo, we believe that furniture should not only serve a purpose but also be aesthetically pleasing and smartly designed to simplify your daily life. We make it our mission to create furniture pieces that adapt to your changing needs, whether you are looking for a more organized workspace or a multifunctional living area.
Our furniture is designed with versatility in mind, allowing you to customize and reconfigure your space as often as you want. We also offer smart furniture solutions that are integrated with technology to provide you with a seamless and convenient user experience. We pride ourselves on the quality of our products and
materials, ensuring that our furniture is not only beautiful but also durable and functional. Our furniture is made to last and stand the test of time, without breaking the bank.
We would love to invite you to check out our website and browse our collections. Experience the innovation and creativity that we bring to furniture design and indulge in the comfort and convenience our pieces have to offer.
Thank you for considering Mobo for your furniture needs, and we look forward to hearing from you soon.

For this project we created 
Logo for this company we created one year and half ago, but only now this project came to fulfilment, we are very happy about this. We also made a furniture booklet and the idea of nature it is shown in the booklet, merch: hoodie and fabric bag with logo, social media layouts and invitations. 

Slogan: Back to nature.

YEAR: 2023
CLIENT: IMOBO Investments for Development SRL
LOCATION: Romania, Bucharest

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