JIJIA IASI WETLANDS
Brand Identity
MORE THAN A WETLAND, A LIVING BALANCE
The Ramsar Site “Jijia Wetlands – Iași” is not simply a protected territory.
It is a living structure where water, biodiversity and community exist in continuous dialogue.
It is a living structure where water, biodiversity and community exist in continuous dialogue.
Recognized internationally through the Ramsar Convention, the site represents one of the most valuable wetland ecosystems in Romania — a landscape shaped by water, vegetation and the natural rhythm of wetlands. Known by many as the “Delta of Moldova,” this territory carries both ecological and cultural significance, preserving the connection between people and the natural environment.
The visual identity was created from this very principle: interconnection — a living balance between water, biodiversity and community, an organic relationship in continuous transformation that defines the character of this area.
The concept does not represent only a place, but a principle: the protection of a living ecosystem.
KEEP IT WILD. KEEP IT ALIVE.
The message “Keep it wild. Keep it alive.” expresses the essence of this direction.
It emphasizes the importance of preserving the natural character of the area and ensuring the continuity of life in all its forms.
A SYMBOL INSPIRED BY WATER, VEGETATION AND FAUNA
The symbol is constructed as a fluid, unified form that integrates the essential elements of the ecosystem: water, vegetation and fauna.
Its flowing line evokes the hydrographic network of the Jijia River and the natural dynamics of wetlands, while the organic forms suggest the presence of life — birds and aquatic plants — without becoming illustrative.
Instead, the identity uses a contemporary visual synthesis.
A COHERENT VISUAL SYSTEM
The composition functions as a coherent system, where every element is interdependent — reflecting the fundamental principle of wetlands: interconnection.
The compact and balanced form allows quick recognition and high adaptability across different contexts, from digital environments to physical applications.
COLORS INSPIRED BY THE NATURAL LANDSCAPE
The chromatic palette is inspired directly by the natural landscape: reed green, water blue, earth tones and neutral shades.
These colors communicate naturalness, stability and authenticity, while supporting the institutional character of the identity and creating an accessible, memorable visual language.
LOCAL RELEVANCE AND INTERNATIONAL STATUS
The identity was developed in adapted linguistic versions, Romanian and English, to reflect both the local relevance of the site and its international status.
Through this visual identity, the Ramsar Site “Jijia Wetlands – Iași” becomes not only a geographical space, but a symbol of balance between nature and responsibility
YEAR: 2026
CLIENT: Jijia Iasi Wetlands
LOCATION: Romania, Iasi
